Background

Clinical guidance on chronic pain moves quickly, but the way it reached practitioners did not. A new text would be produced, interpreted, learned, and only then put into practice — a cycle measured in months, demanding time that working clinicians simply don’t have. Meanwhile, the profession itself was splitting into two very different kinds of learner. The opportunity was to compress that cycle into something a clinician could pick up between appointments or on the train, and to make the learning genuinely stick rather than simply be read once and forgotten.

The work

I led the UI, the visual language, the interaction design and the gamification concept, working alongside a UX designer and a scientific writer who curated the module content. The task was to take rigorous clinical material - pain classification, pathophysiology, pharmacology, treatment guidelines - and build an experience around it that earned repeat visits. That meant designing not just the screens, but the reward loop that brings someone back to a module they haven’t finished.

The result

The platform was delivered as a complete, launch-ready product: four pillars, animated onboarding, a full suite of learning modules, four mini-game formats, badges, and a filterable leaderboard system, all built on a consistent visual language. It covered the entire learning journey, from a practitioner’s first session through to sustained engagement months later.